Bare is a new capri and halterneck set by activewear brand YSLA. Taking its name as the creative starting point, the campaign strips the image back to focus on the body, silhouette and construction of the garments. A white studio environment, soft lighting and restrained styling create a minimal visual language. Subtle styling decisions suggest the set’s versatility beyond activewear.

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The content is social-first across still and moving image, horizontal compositions allow the imagery to combine into flexible sequences and collages across digital touchpoints.

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Art direction and production by me

Photographer Amelia Jade

Styled by Olivia Ayres