This is a social-first shoot for an activewear brand YSLA, developed to support the launch of a new set.

The concept focuses on light, modern imagery with a raw, low-contrast feel that works seamlessly across digital platforms. There is an emphasis on horizontal compositions, designed to build simple, flexible collages for socials. 

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Art direction and production by me

Photographer Amelia Jade

Styled by Olivia Ayres