This speculative COS project explores how COS' new collection could be presented through imagery that feels elevated yet grounded in everyday life.

 

The working woman became the starting point: placing her within the city creates a familiar context in which the clothes feel lived-in. Architecture becomes both backdrop and character, with natural light reflected from buildings and surfaces shaping the visual language. Relaxed styling brings the collection into a contemporary workwear context, while retaining COS’ understated sensibility.

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Conceived social-first, the idea extends into campaign imagery, Instagram and e-commerce.