This is a speculative art direction project for COS, built as a social-first content series. It presents SS26 pieces styled for a working woman’s day-to-day in the city, focusing on ease, utility and subtle polish.

The imagery is minimal and modern, with low saturation and some film grain in line with COS’ visual language.

The project includes applications across Instagram grid, stories and website to show how the content lives in context. It reflects my approach to decoding brand identity and translating it into clear, platform-specific visual work.