COS SS 2026 launch
This is a speculative art direction project for COS, built as a social-first content series. It presents SS26 pieces styled for a working woman’s day-to-day in the city, focusing on ease, utility and subtle polish.
The imagery is minimal and modern, with low saturation and some film grain in line with COS’ visual language.
The project includes applications across Instagram grid, stories and website to show how the content lives in context. It reflects my approach to decoding brand identity and translating it into clear, platform-specific visual work.
YSLA product launch
This is a social-first shoot for an activewear brand YSLA, developed to support the launch of a new set.
The concept focuses on light, modern imagery with a raw, low-contrast feel that works seamlessly across digital platforms. There is an emphasis on horizontal compositions, designed to build simple, flexible collages for socials.
Art direction and production by me
Photographer Amelia Jade
Styled by Olivia Ayres
Spring in The City
This editorial follows two city girls as spring gradually unfolds around them. They wear functional, structured pieces with subtle pops of colour, moving through the city with ease and confidence. The first warmth and light bring a whiff of energy and anticipation for what’s to come.
Art direction and styling by me
Photographer Holly Jan
HMUA Alejandra C.
Models Olga Fernandez and Jemima Ferdinando of Storm Models
